Est. 1995
You can now sign up online!  Join in about two minutes →
Crispin Square · Marlton, NJ

Train on
your terms.

A private training facility — not a big-box gym. Every trainer at The Firm runs their own business under our roof, which means every session is run by someone fully invested in your results.

Start free 3-day trial

Not local? Train with us online — programs from $29 →

Since 1995Marlton's private training gym
Independent trainersOwn rates. Own programs. Your results.
Apex StudioSemi-private (max 6) and large group classes
Founding rate — limited

$79.99/month, locked in

Unlimited large group classes at Apex plus a full gym membership. Available until September 30 or the first 50 members — whichever comes first.

After that, the rate goes to $99.99 per month.

Claim the founding rate
New here?

Free 3-Day Trial

First-time visitors train free for three days — full access to the floor, no commitment. See if The Firm fits before you join. Under 18? A parent or guardian just needs to sign at the front desk.

Claim your free trial

Not local? Train with us online — programs from $29 →

Our Signature Format

Semi-Private
Training

Max 6 people per class

This is where The Firm shines. Six people max at Apex Studio, one specialized focus per class — abs, glutes, athletics, Pilates, yoga — and a coach with eyes on every rep. Personal-training attention at a group price.

Capped at 6Never lost in a crowd — real coaching, every session
SpecializedEach class targets one thing and does it right
Coach-ledProgrammed and run by The Firm's trainers
Prefer a bigger class?Apex also runs large group classes six days a week — unlimited with a founding membership
Visit 230 N Maple Ave
Marlton, NJ 08053 Get directions →
Call (856) 988-7155 Tap to call →
Hours Mon–Thurs 6a–9p · Fri 6a–7p
Sat 6a–3p · Sun 7a–2p Email us →

The Space

Built For Serious Work

1,100+ square feet of rubber floor, a full rack and platform setup, turf lane, and machines that aren’t fought over. Come see it.

Main training floor at The Firm Fitness in Marlton NJ with benches, racks and free weights
The main floor — free weights, benches, and racks with room to move
Turf lane and rig at The Firm Fitness
Turf lane, rig, and functional training space
Cable and functional trainer machines at The Firm Fitness
Cable and selectorized machines
Front desk and pro shop at The Firm Fitness, Crispin Square Marlton NJ
Front desk and pro shop
Entrance to The Firm Fitness with Earned Not Given floor mat
Earned not given — the walk in

Member Stories

What Our Members Say

Read our reviews on Google

Three decades of members in Marlton — hear what they have to say in their own words, unfiltered.

See Google reviews Leave a review
Since 1995Three decades training South Jersey
10 independent trainersEach running their own practice under our roof
Max 6 per classSemi-private coaching, never a crowd

Follow Along

@thefirm_marlton

Class updates, member wins, new equipment, and what’s happening on the floor — posted as it happens.

Follow on Instagram Facebook

Free For Everyone

Fitness Tools

Calculators and a workout timer we built for our members — free, no signup, and you can install them to your phone like an app. They keep working even with no signal on the floor.

⏱

Workout Timer

EMOM, intervals, Tabata, and rest clocks with audio cues.

 ▲

1RM Calculator

Estimate your max and get every training percentage.

 ◆

Macro Calculator

Calories and macros for cutting, maintaining, or building.

 ●

Plate Loader

Target weight in, plates per side out. No mental math.
Members

Bring Someone With You

Training is easier with someone in your corner. Refer a friend and you both get a month free — no cap, no catch. And members bring one free guest every Saturday, so it’s easy to show them the place first.

Free Saturday guestBring one friend free, every Saturday
Refer a friendYou and your friend each get one month free
Couples & family ratesTrain together for less — ask about our multi-person memberships

Why The Firm

No crowds. No gimmicks.
No cookie-cutter programs.

Private by design

Sessions happen in a focused space built for serious work — strength, performance, and body composition without the big-box chaos.

Trainer-owned

Our trainers aren't employees punching a clock. They set their own rates and build their own client relationships — their business grows when you get results.

For every level

First session ever or lifelong athlete — there's a trainer here who fits you and a community ready to back you.

About Us

About The Firm Fitness

Founded in 1995, The Firm Fitness was built on a simple idea: great training happens when great trainers are free to do their best work. Located in Crispin Square in Marlton, NJ, we're a private training facility — not a big-box gym. No crowds, no gimmicks, no cookie-cutter programs.

What makes us different is our model. Every trainer at The Firm is an independent professional who runs their own business under our roof. They set their own rates, build their own client relationships, and train on their own terms. That means when you work with a trainer here, you're getting someone fully invested in your results — not an employee punching a clock.

Our space is designed for serious work: strength training, performance, body composition, and one-on-one coaching in an environment built for focus. Whether you're chasing a specific goal or just getting started, you'll find a trainer here who fits you.

The Firm is for everyone — from first-timers to lifelong athletes. If you're ready to put in the work, we've got a trainer and a community ready to back you.

Training floor at The Firm Fitness
Est. 1995Three decades of training in Marlton
Crispin Square230 N Maple Ave, Marlton, NJ 08053 →
Private facilityTraining-first — not a big-box gym
Independent prosEvery trainer runs their own business here
Start free 3-day trial

About Us / Meet the Trainers

Meet the Trainers

Every trainer at The Firm is an independent professional. They set their own rates and book their own clients — reach out to them directly, or stop in and we'll match you with the right fit.

Danielle, personal trainer and nutrition coach at The Firm Fitness

Danielle

Certified Nutrition Coach · Pre/Postpartum Exercise Coach · Apex Coach

Danielle graduated from Rowan University with a Bachelor’s in Health and Exercise Science, specializing in Health Promotion and Fitness Management — after losing 100 lbs herself through diet and exercise alone. She has gone on to become a certified nutrition coach as well as a Certified Pre/Postpartum Exercise Coach.

Danielle has trained over 200 clients, both male and female, focusing on weight loss, strength training, balance issues, and more. She continues to grow her business within the community and is constantly learning to gain more knowledge in her field.

Book: (856) 685-0225 · @dbernero4

Janet Tech, classical Pilates instructor and strength trainer at The Firm Fitness

Janet Tech

Classical Pilates Instructor & Strength Trainer

After a long and successful 10-year bodybuilding career, Janet Tech added Pilates to her strength training business. Janet's formal Pilates education began in 2000 in the Classical Pilates Method. Janet is a 2nd generation teacher who studied under Romana Kryzanowska, who studied under Joe Pilates for 50 years. Janet's knowledge is close to the source, which sets her apart from the rest! Janet has been a fitness trainer for over 30 years and is knowledgeable in anatomy, human movement and strength training. All these paths give Janet a unique view of the human body and solutions to heal the human body through precise movement. Movement is Medicine.

Book: 856-979-8606 · pilatestech-nique.com

Ethan, personal trainer at The Firm Fitness

Ethan

Certified Personal Trainer & Strength Coach

Leveraging a background in competitive junior hockey and baseball, I provide elite-level strength and conditioning to athletes and individuals of all fitness levels. My approach bridges the gap between high-performance sports training and sustainable wellness. From developing rising youth talent to helping clients achieve weight loss and improved mobility, I specialize in versatile, results-driven programming designed for longevity and health.

Book: 609-332-5088

Nick, personal trainer at The Firm Fitness

Nick

Personal Trainer · Strength & Conditioning

With over 25 years of experience in the fitness industry, Nick caters to a broad range of needs: sport specific training, prehabilitation, strength and conditioning, and physique preparation. Nick believes each client requires an individualized exercise prescription tailored to suit their needs, emphasizing postural balance, flexibility, mobility, proper biomechanics and functional movement.

Book: (609) 560-6373

Bridget Twomey, NASM-CPT PN1, personal trainer at The Firm Fitness

Bridget Twomey

NASM-CPT, PN1 · Founder, Approachable Fitness

As the founder of Approachable Fitness, I’m here to simplify your health journey. I create custom strength training and nutrition coaching programs built around your life and goals—whether that’s getting stronger, losing weight, or swapping ultra-processed foods for more nourishing choices. My goal is to help you become your healthiest self without the guesswork.

Book: 856-780-0631 · @bridget_archery_instructor

Rizin, NASM certified personal trainer and founder of Fight or Flight Fitness

Rizin

NASM CPT · Corrective Exercise Specialist · Founder, Fight or Flight Fitness

Fight or Flight Fitness is built around helping clients become stronger, healthier, and more resilient through individualized coaching emphasizing muscle development, rehabilitation, endurance, and functional mobility. By combining evidence-based programming, exceptional client care, and strong community relationships, Fight or Flight Fitness aims to establish itself as a trusted leader in personal fitness coaching while creating sustainable long-term growth. “Fitness isn’t a destination. It’s a lifestyle built on movement, resilience, and the joy of continued growth.”

Book: 856-726-2463 · rizin.fightorflightfitness@gmail.com

Ryan Hoff, personal trainer and partner at The Firm Fitness

Ryan Hoff

Personal Trainer · Partner · Community Outreach Director

Ryan Hoff is a Personal Trainer, Partner, and Community Outreach Director at The Firm, where he is passionate about helping people of all ages and fitness levels become stronger, move better, and live healthier lives. Specializing in functional strength, mobility, injury prevention, endurance training, and sports performance, Hoff believes every workout should have a purpose — and that lasting results come from proper movement, consistency, and a positive mindset.

An active competitor in DEKA, HYROX, Spartan races, and endurance events, he brings firsthand experience, energy, and accountability to every session. Outside the gym he coaches youth sports, helping young athletes build confidence, discipline, and teamwork. As the proud father of 8-year-old twin boys, he understands the importance of leading by example and creating healthy habits that last a lifetime.

Whether your goal is to lose weight, get stronger, recover from an injury, improve athletic performance, or prepare for your next race, Hoff provides personalized coaching that challenges, motivates, and empowers you to become the strongest version of yourself.

Book: (856) 981-4779 · @Fit__4__Freedom

Brandon Barnes, personal trainer at The Firm Fitness, at a HYROX eventBrandon Barnes in a pickle costume at a HYROX event

Brandon Barnes

Personal Trainer · Functional Bodybuilding · HYROX & Spartan Race Coach

With over 15 years of personal training experience, Brandon Barnes has built a strong reputation in the Marlton area for helping clients achieve lasting results through personalized coaching and genuine care.

Specializing in functional bodybuilding, HYROX performance training, and Spartan race preparation, Brandon designs programs that improve strength, endurance, athleticism, and overall fitness for clients of all experience levels. Whether you’re looking to build muscle, lose weight, prepare for your first race, or compete at a higher level, his training is tailored to meet your individual goals.

Book: (609) 280-3753 · @bbarnesfitness

Keiran Bibbs, strength and conditioning coach at The Firm Fitness

Keiran Bibbs

B.S. H.E.S. · CPT · CSCS · TSAC-F · Apex Coach

Keiran is a certified personal trainer, strength and conditioning coach and Tactical Strength & Conditioning Facilitator who has been in the fitness industry since 2016. He holds a degree in Health and Exercise Science, and as a former Rowan University football player and Eastern Regional High School graduate he brings competitive experience alongside the coaching credentials.

Often described as a “Swiss Army knife,” he has coached hundreds of athletes across a wide range of sports — from Division III through Power 5 Division I and on to professionals — as well as people who simply want to get stronger, healthier and more capable. His programming brings together strength and conditioning, athletic performance, mobility, recovery and nutritional guidance, built around the individual rather than a one-size-fits-all template.

He also coaches online and virtually, so clients can get individualized programming and accountability from anywhere. Outside of coaching he still competes — Spartan races, bodybuilding, and semi-professional outdoor and arena football — practising what he teaches: prepare with purpose, train intelligently, and keep raising the standard.

Book: @fullcirclefitnessllc · or call (856) 988-7155

David Egan, exercise specialist and personal trainer at The Firm Fitness

David Egan

Exercise Specialist · Personal Trainer

“My job as an Exercise Specialist is to help my clients feel better, move better and look better.” David specializes in maturing adults 40–100, combining core strengthening, strength training and flexibility to improve how his clients move and live outside the gym.

He holds a bachelor’s degree in Exercise Science and spent ten years working in a physical therapy setting with a wide range of challenging patients. He taught massage therapy, anatomy & physiology and palpation skills at the Lourdes Institute of Wholistic Studies from 1996 to 2021. He has been a Certified Strength & Conditioning Specialist since 1999, certified in Active Isolated Stretching since 1995 and an instructor in it since 1999, and a Certified Functional Aging Specialist since 2016.

One-on-one training — a challenging session every workout. Small group personal training — one to five people, geared to your individual goals, more economical than one-on-one with the benefit of camaraderie and a little competition. One-on-one stretching — a combination of stretching, body work and breathing to release general or specific tension in the body; many clients come 1–4 times a month.

David offers a free personal evaluation to help decide whether one-on-one or small group training is the better fit.

Everything David does complements what I do. I trust David to take my patients to the next level.Dr. Frank Pileggi, creator of Corrective Muscle Therapy™
David has taught me and continues to teach me many valuable lessons in proper exercise, stretching and strengthening. He has also shown me that I can stay healthy and functional as I get older.Dr. Joe T., age 65 — client of 17 years

Book: text or call (856) 904-7580

Not sure who's right for you?

Come try the gym free for 3 days and meet the trainers in person — no pressure, no contract. Watch a session, ask questions, and see whose style fits yours.

Start your free 3-day trial

Interested in training out of The Firm? We rent space to independent trainers.

About Us / Meet the Staff

Meet the Staff

The team that keeps The Firm running day to day.

Photo

Mike

Owner

Owner of The Firm Fitness. Add a short bio here — background, philosophy, and what he's building with The Firm and Apex.

@bandit_8246

Bridget Twomey, manager at The Firm Fitness

Bridget Twomey

Manager

Manager at The Firm — add a short bio here.

Alexander Matthews, head of member recruitment at The Firm Fitness

Alexander Matthews

Head of Member Recruitment

Alex is a certified personal trainer and fitness enthusiast. His outgoing personality and humbleness have helped him exceed in every aspect of his life, especially when it comes to reaching out to others interested in health and fitness. Alex is an essential asset to The Firm and new member recruitment.

Xander Hall at The Firm Fitness front deskXander Hall, friendly greeter at The Firm Fitness

Xander Hall

Friendly Greeter

Classically trained at the Walmart School of Greeters, Xander mastered the fundamentals early: friendly, personable, and a smile that holds no matter what walks through the door.

He's currently in school to become a high school math teacher. In his free time he enjoys long walks on volcanic beaches and dipping only his pinkie into the evening tide.

Liz Bruno, front desk at The Firm Fitness

Liz Bruno

Front Desk

Liz has been a gym member at The Firm for over 20 years, so when the opportunity came to work at The Firm she did not hesitate.

Outside the gym, Liz enjoys reading, crafts, and outdoor activities — hiking, gardening, going to the beach, and trying to improve her golf game. Most importantly, Liz enjoys the time spent with family.

Photo

Justin Ward

Front Desk

Add a short bio here.

Photo

Bri Listman

Front Desk

Bio coming soon!!

Officer Dom Ditore at The Firm Fitness

Officer Dom Ditore

Security · Maple Shade PD

Officer Dom proudly protects the community of Maple Shade every day, but on his off time he proudly protects the people of The Firm. We are grateful for his service both inside and outside of the gym. Thanks Big Dom!

About Us / Classes

Apex at The Firm

The Studio

Apex is our dedicated training studio inside The Firm, and it runs two formats: unlimited large group classes, and semi-private sessions capped at six people. Both are coach-led and programmed like personal training.

Format 01

Large Group Classes

Led by Keiran, Danielle, and Brandon. High energy, full room, programmed like personal training and priced like a membership.

Class times Mon–Thurs — twice daily Friday — once daily Saturday — once daily
$79.99/moFounding rate · unlimited classes plus gym membership · until Sept 30 or the first 50 members, then $99.99
$25/class5 or 10-class packs
$20/class15-class pack

Founding rate available until September 30 or the first 50 members, whichever comes first — then $99.99/mo.

Founding membership
Format 02

Semi-Private · Max 6

Six people maximum, each class built around one specialty — abs and core, glutes, athletics, Pilates, yoga. Personal-training attention at a group price.

Large Group Schedule

When large group classes run Monday – Thursday · two classes daily Friday · one class Saturday · one class

Classes officially begin Monday, September 14.

Exact start times are set week to week — live openings always show on the booking page first, or ask at the front desk.

Class sizes are capped; reserve your spot in advance.

Visit the Apex site →

About Us / Memberships

Memberships

Train your way: an open gym membership, one-on-one with an independent trainer, our signature semi-private classes capped at six or unlimited large group training — both at Apex Studio — or online programs and coaching you can do from anywhere.

Not sure yet? Train free for 3 days. First-time visitors get full access for three days — no commitment. Under 18s need a parent or guardian signature.
Start free trial

Gym Membership

$40/mo
Standard rate
  • Standard membership — $40/mo
  • With a trainer — $35/mo
  • Student — $32/mo
  • Day pass — $10
  • 1-week pass — $20
Join online

Personal Training

Varies
Set by each trainer
  • One-on-one coaching in a private facility
  • Rates and packages set by your trainer
  • Custom programming for your goals
  • Book directly with your trainer

Online Programs

$29+
No membership needed
  • Self-guided programs from $29
  • Online coaching from $99/mo
  • Train from anywhere — no gym required
  • Written by The Firm’s coaches

Apex · Semi-Private

$35/class
Sold in 4, 6 & 8 week blocks
  • Max 6 people per class at Apex Studio
  • Specialized focus — abs, glutes, athletics, Pilates, yoga
  • Sold in 4, 6 & 8 week blocks
  • Personal-training attention at a group price

Apex · Founding Member

$79.99/mo
Limited to first 50 members
  • Unlimited large group classes at Apex
  • Includes a full gym membership
  • Until Sept 30 or the first 50 members, then $99.99/mo
  • Coach-led sessions, capped class sizes
  • Founding rate locked in for life
  • Priority booking on all classes
Claim a founding spot
Sign up for a membership
Ask about couples, family, and military / first responder discounts.
Under 18? You’re welcome at The Firm. A parent or guardian must be present to sign the membership agreement and waiver at sign-up — this applies to every option above, including day passes and the free trial.

Members under 18 require a parent or guardian signature at sign-up. Personal training rates are set independently by each trainer and billed directly through them. Questions about which option fits you? Stop in or call (856) 988-7155 and we'll point you in the right direction.

Apex at The Firm / Semi-Private

Semi-Private Classes

Apex Studio
Max 6 people per class

One of the two formats at Apex, our training studio inside The Firm. Semi-private classes are small by design — capped at six people — so every session feels like personal training with a crew. Each class is specialized around one focus, taught by a coach who lives in that lane.

Abs & Core

Focused core strength and stability work — build a midsection that performs, not just poses.

Glutes

Targeted lower-body training built around glute strength, shape, and power.

Athletics

Speed, agility, and power development for competitive athletes and weekend warriors.

Pilates

Controlled, low-impact strength and mobility work with a coach's eye on every rep.

Yoga

Mobility, recovery, and breathwork — the counterbalance to heavy training.

More Coming

New specialties rotate in based on demand — tell us what you want to train.

Apex at The Firm / Semi-Private / Schedule

Semi-Private Schedule

Every class is capped at 6 — spots are reserved in advance, first come, first served.

Booked live

Semi-private times are set block by block

Semi-private classes run in 4, 6 and 8 week blocks, so times are set with each new block. Open spots for the current block always show on the booking page first — or call the front desk on (856) 988-7155 and we’ll tell you what’s running this week.

Max 6 per class. Members under 18 need a parent or guardian signature at sign-up.

Apex at The Firm / Semi-Private / Sign Up

Reserve a Semi-Private Spot

Classes are capped at 6 — fill this out and we'll confirm your reservation by email.

Please fill out every field before submitting.

Your reservation is emailed directly to info@thefirmfitnessmarlton.com. Under 18? A parent or guardian must sign at the front desk before your first class.

Memberships / Founding Member

Become a Founding Member

Limited founding member spots available

The founding member rate is $79.99 a month and covers unlimited large group classes at Apex plus a full gym membership — locked in at the founding rate. Available until September 30 or the first 50 members — whichever comes first. After that the rate goes to $99.99 a month.

Unlimited

$79.99/month

Founding member rate. Unlimited large group classes plus a full gym membership. Available until September 30 or the first 50 members, whichever comes first — then $99.99 a month.

Class packs

$25/class

Buy a pack of 5 or 10 classes. Perfect if you’d rather drop in than commit monthly.

Best pack value

$20/class

15-class pack — the lowest per-class rate we offer.

Large group class schedule Monday–Thursday — two classes daily Friday — one class Saturday — one class

Please fill out every field before submitting.

Your application is emailed directly to info@thefirmfitnessmarlton.com. We'll follow up to lock in your founding spot. Under 18? A parent or guardian must be present to sign at sign-up.

Follow The Firm

Social Media

Daily training, class updates, member wins, and what's happening at the gym — follow along.

Like what you see?

Come see it in person — first-time visitors train free for three days.

Start free trial

Trainers Wanted

Train Your Clients Here

Stop giving away half your session rate to a corporate gym. Rent your space, run your own business, and keep 100% of what you earn.

The Model

The Firm operates on a flat rent-based model. You pay a set fee for facility access, and everything else you make is yours. You set your own rates, manage your own schedule, and build your own brand.

Benefits

1

Financial Independence

Keep 100% of your training revenue.

2

Private Facility

No fighting for equipment. A focused environment for serious clients.

3

Professional Network

Work alongside other dedicated, independent coaches.

4

24/7 Potential

Access the facility when your clients need you.

Inquire About Space

Please fill out name, email, phone, and certifications before submitting.

Your inquiry is emailed directly to m.morrone@thefirmfitnessmarlton.com.

Book Online

Book Memberships & Classes

Sign up for a membership, reserve a class, and pay securely — all right here.

Loading booking system…

Start free 3-day trial Call to book — (856) 988-7155

Under 18? A parent or guardian must sign at the front desk before your first session — including day passes and the free trial. Never trained here? Start with a free 3-day trial. Ready to join? Sign up for a membership here. Already a member? Log in to your member account to book and manage your membership. Having trouble booking? Call us at (856) 988-7155 and we'll get you set up.

Questions

Frequently Asked Questions

Everything people ask before their first visit. Still stuck? Call us at (856) 988-7155.

Do I need a membership to train with a personal trainer?
Yes — but it’s discounted. Clients training with one of our trainers pay $35/month instead of the standard $40/month rate. Your training sessions are billed separately by your trainer, since each of them sets their own rates and runs their own business here. Reach out to a trainer directly from our Meet the Trainers page, or call us and we’ll match you with the right fit.
Can someone under 18 train at The Firm?
Yes — members under 18 are welcome here. A parent or guardian needs to be present to sign the membership agreement and waiver at sign-up, and that applies to everything: memberships, the free trial, class reservations, and single day passes. Bring the parent or guardian with you on the first visit and we’ll take care of it at the front desk in a couple of minutes.
Do you offer a free trial?
Yes — first-time visitors get a free 3-day trial with full access to the gym floor. Claim your free trial here. No commitment, and it’s the easiest way to find out whether The Firm is the right fit before you join.
What are your hours?
Monday–Thursday 6:00 AM – 9:00 PM · Friday 6:00 AM – 7:00 PM · Saturday 6:00 AM – 3:00 PM · Sunday 7:00 AM – 2:00 PM.
Where are you located and is there parking?
We’re in Crispin Square at 230 N Maple Ave, Suite G5-8, Marlton, NJ 08053. There’s free parking in the shopping center lot right outside our door.
What’s the difference between semi-private and large group classes?
Both run out of Apex, our training studio inside The Firm. Semi-private classes are capped at six people and built around one specialty — abs and core, glutes, athletics, Pilates, or yoga — so you get personal-training attention at a group price. Large group classes are bigger, run six days a week (two a day Monday through Thursday, one on Friday and Saturday), and are unlimited with an Apex founding membership.
How do I sign up for a membership?
You can join online in a couple of minutes through our member portal, or stop in and we’ll get you set up at the front desk. Either way you’ll get a check-in code and a quick walkthrough of the space on your first visit.
Do you have a referral program?
Yes — refer a friend and you both get one month free once they join. Bring them in on a Saturday as your free guest to show them around first, or point them to our free 3-day trial.
Are there discounts?
Yes — we offer couples, family, and student rates, plus discounts for military and first responders. Ask at the front desk or give us a call and we’ll find the best rate for your situation.
I’ve never trained before. Is this place for me?
Absolutely. The Firm is for everyone from first-timers to lifelong athletes. Because our trainers work with clients one-on-one and our semi-private classes cap at six, beginners get more attention here than they would at a big-box gym — not less.
Do you have any free tools I can use?
Yes — our Fitness Tools page has a workout timer (EMOM, intervals, Tabata), a one-rep max calculator with training percentages, a macro and calorie calculator, a plate loading calculator, a warm-up set generator, and body fat and hydration estimators. All free, no signup, and the timer works right on your phone on the gym floor.
What should I bring to my first visit?
Training clothes, sneakers, a water bottle, and a towel. That’s it — no orientation class, no hoops. Come to the front desk and we’ll take care of the rest.
Can I bring a guest?
Yes — members can bring one guest free every Saturday. Any other day, a guest can train on a $10 day pass (or a $20 one-week pass). Just check them in at the front desk when you arrive.
I’m a trainer. Can I work out of The Firm?
We rent space to independent trainers on a flat monthly model — you keep 100% of what you earn, set your own rates, and run your own business under our roof. See our Trainers Wanted page for details and to inquire about availability.

Still have a question?

Ask us directly — call, message, or just stop by the front desk. We usually reply the same day.

Get In Touch

Contact & Visit

Questions about memberships, classes, or training? Call, email, or just stop in — we’re happy to show you around.

Call (856) 988-7155
Email info@thefirmfitnessmarlton.com
Visit The Firm Fitness
230 N Maple Ave, Ste G5-8
Crispin Square · Marlton, NJ 08053 Get directions →

Free parking in the shopping center lot right outside our door.

Hours Mon–Thurs 6:00 AM – 9:00 PM
Friday 6:00 AM – 7:00 PM
Saturday 6:00 AM – 3:00 PM
Sunday 7:00 AM – 2:00 PM
Under 18 Welcome here — with a parent or guardian signature

A parent or guardian must be present to sign the agreement and waiver at sign-up, including for day passes and the free trial.

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At the front desk

The Pro Shop

Grab what you need on your way in or out — branded apparel, protein and supplements, pre-workout, energy drinks, snacks, and shaker bottles. Menu board is above the counter; ask the front desk for anything you don’t see. See the shop →

Send Us a Message

Please add your name, email, and a message.

Messages go straight to info@thefirmfitnessmarlton.com. We usually reply the same day.

Start Here

Your First Visit

No orientation class, no hoops, no one circling you with a clipboard. Here’s exactly what to expect.

1

Park right out front

We’re in Crispin Square at 230 N Maple Ave, Suite G5-8. Free parking in the shopping center lot — pull up to the door, no garage, no meters.

2

Check in at the front desk

Tell us it’s your first time. We’ll set you up with a 4-digit check-in code you’ll use every visit after this, and answer anything you’re wondering about.

3

Take the walkthrough

We’ll show you the floor — free weights, machines, the turf lane and rig, and where the classes run. Takes about five minutes and means you’re never guessing where anything is.

4

Train

That’s it. Do your thing. If you want a hand with programming or form, ask about our trainers — every one of them runs their own practice here and most are happy to talk.

What to bring

Training clothes, sneakers, a water bottle, and a towel. Lockers and a water station are on site. That’s genuinely all you need.

Under 18?

You’re welcome to train here — we just need a parent or guardian present at sign-up to sign the membership agreement and waiver. That applies to memberships, the free trial, classes, and day passes alike. Bring them along on the first visit and it takes a couple of minutes at the desk.

Never trained before?

Good — that’s a normal way to start. The Firm isn’t a room full of people watching you. Our semi-private classes cap at six and our trainers work one-on-one, so beginners get more attention here, not less. Come in, ask questions, take it at your pace.

Free 3-day trialFirst-time visitors train free for three days
No contract requiredMonth-to-month memberships available
Bring a friend SaturdaysMembers get one free guest every Saturday
Under 18?Welcome here — bring a parent or guardian to sign at your first visit
Questions first?Call (856) 988-7155 — we’ll talk it through
Start free 3-day trial

Fitness Tools

Fitness Tools

Free calculators and timers for the people who train here — and anyone else who needs them. Bookmark this page; the timer works right on the gym floor.

Free app

Put these tools on your phone

Install The Firm to your home screen — the timer and every calculator open full-screen like an app and keep working even with no signal on the gym floor. Free, no app store, takes five seconds.

BMR & Macro Calculator

Estimate your daily burn and a starting point for protein, carbs, and fat.

Please fill in age, height, and weight.

Your results will appear here.

How to use this: these numbers are an estimate, not a prescription. Formulas can’t account for your training history, body composition, medications, or health conditions. Treat the result as a starting point — track your weight and energy for two to three weeks, then adjust based on what actually happens.

If you have a medical condition, are pregnant or nursing, or have a history of disordered eating, talk to your doctor or a registered dietitian before changing your intake. Want help building a plan around this? Our trainers do exactly that.

BMR & TDEE Calculator

Five ways to estimate the calories you burn at rest. Different formulas suit different bodies — pick one and stick with it.

Please fill in everything this formula needs.

Your results will appear here.

Which formula? Mifflin-St Jeor is the modern default and the one most dietitians reach for. Harris-Benedict is the older standard and tends to read slightly higher. Katch-McArdle and Cunningham work from lean body mass rather than total weight, so they’re more accurate if you’re muscular or very lean — but only if your body fat number is good. Owen uses weight alone: fast, and the least precise.

Every one of these is an estimate with real individual variation around it — two people with identical numbers can differ by a few hundred calories a day. Use the result as a starting point, track your weight and energy for two to three weeks, and adjust based on what actually happens rather than what the formula says.

One-Rep Max Calculator

Enter a set you’ve actually done. We’ll estimate your max and give you the working percentages.

Enter the weight and how many reps you completed (1–12).

Your estimated max will appear here.

Estimates use the Epley and Brzycki formulas averaged together. They’re most accurate at 1–5 reps and drift the further past that you go — a 12-rep set tells you much less about your true max than a triple does. Never test a true max alone or without warming up properly, and use a spotter or safeties on anything overhead or over your body.

Plate Loading Calculator

Target weight in, plates per side out. No mental math between sets.

Enter a target weight heavier than the bar.

Your plate loading will appear here.

Assumes standard plates: 45, 35, 25, 10, 5 and 2.5 lb (or 25, 20, 15, 10, 5, 2.5 and 1.25 kg). If we can’t hit your number exactly with what a normal gym stocks, we’ll show you the closest loadable weight.

Warm-Up Set Generator

Your working weight in, a sensible ramp-up out — enough to prepare, not enough to tire you out.

Enter your working weight.

Your warm-up sets will appear here.

Do 5–10 minutes of general movement before any of this — bike, rower, or dynamic stretching. Warm-up sets prepare the specific pattern; they don’t replace getting your body warm in the first place.

Body Fat Estimator

Four ways to estimate body fat — pick the method that matches the tools you have.

Please fill in every measurement for this method.

Your estimate will appear here.

Accuracy, honestly: tape and BMI methods carry roughly ±3–4 percentage points of error; skinfolds can get within ±3% but only with consistent technique — an unpracticed pinch is worse than a tape measure. Whichever you pick, use the same method and the same person taking the measurements every time. The trend over weeks tells you far more than any single reading.

These are estimates, not health assessments. Body fat is one data point among many, and plenty of healthy, strong people sit outside the “athletic” bands. How you’re training, sleeping, eating, and feeling matters more than the number. If you want a precise reading, ask us about a body composition scan.

Daily Water Intake

A baseline target based on your size and how hard you’re training.

Enter your bodyweight.

Your target will appear here.

This is a general baseline, not a rule. Thirst, urine colour, and how you feel are better day-to-day guides than hitting an exact number — and it is possible to drink too much, so don’t force it. Certain medical conditions and medications change fluid needs; check with your doctor if that applies to you.

Workout Timer

EMOM, intervals, Tabata, or a simple rest clock. Keep this page open on the floor.

Ready
00:00

Beeps on each transition. Keep your screen awake in your phone settings if it dims mid-workout.

Want help actually hitting these numbers? That's literally what we do. Train with us free for 3 days →

Your entries are saved on this device only — so your stats and timer settings are waiting for you next visit. Nothing you type here is ever sent to us.

Gear

Shop The Firm

Wear it, drink it, train in it. Branded gear online, plus everything you need on the way in or out at the front desk.

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Online Store

Firm Fitness tees, hoodies, tanks, hats, and shaker bottles — printed on demand and shipped to your door. Earned not given, on your chest.

Ask about gear

The online store isn’t live yet — tees, hoodies and shakers are all available at the front desk in the meantime.

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The Pro Shop

At the counter every day we’re open: protein and supplements, pre-workout, energy drinks, snacks, shaker bottles, and branded apparel. Menu board is above the register.

Call about stock

Members get first look at new drops.

Questions about sizing, restocks, or bulk orders for a team or event? Get in touch or call (856) 988-7155.

For Businesses & Teams

Corporate & Team Training

Healthier staff take fewer sick days and stay longer. Stronger athletes get hurt less. We build programs for Marlton businesses and South Jersey teams — at our facility, on your schedule.

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Corporate Memberships

Discounted group rates for your employees, billed to the company or directly to each employee. Simple onboarding, no per-person paperwork for you.

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Team Strength & Conditioning

Sport-specific programming for youth, high school, and club teams — speed, power, and injury prevention, coached by trainers who’ve done it for decades. Athletes under 18 need a parent or guardian signature before their first session.

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Wellness Workshops

On-site or at the gym: nutrition basics, desk-posture and mobility, and movement sessions your staff will actually turn up to.

Why train your team here

We’re a private facility, not a big-box gym — which means your group isn’t fighting a crowd for equipment, and your session starts when it’s scheduled to start. Our trainers are independent professionals with deep specialties, so a program gets built around your people rather than pulled off a shelf.

We’re five minutes from most of Marlton in Crispin Square, with free parking right outside — no downtown logistics, no garage validation, no excuses about the commute.

Flexible schedulingEarly mornings, lunch hours, and evenings available
Group ratesPricing scales with headcount — ask for a quote
Since 1995Three decades training South Jersey
Free parkingRight outside the door at Crispin Square

Request a Quote

Tell us about your group and we’ll put together options and pricing. No obligation.

Please add your organization, name, email, and phone.

Goes directly to our owner. Prefer to talk it through? Call (856) 988-7155.

Online Only

Online Programs & Coaching

Train with The Firm from anywhere. Structured programs and remote coaching built on thirty years of getting real people stronger — no membership, no location required.

Self-Guided Programs

Over 40 · 12 weeks

Strong After 40

Built for people who’ve got some miles on them and a desk job to work around. Joint-friendly progressions, mobility woven in rather than bolted on, and a schedule that fits a real week.

  • 3 days per week · 45–60 minutes
  • Mobility and warm-up protocol included
  • Regressions for cranky knees, backs, and shoulders
$39Get it
All levels · 12 weeks

12-Week Recomposition

Lose fat and build muscle at the same time. Full training plan, nutrition structure, and a tracking system so you can see whether it’s working instead of guessing.

  • 4 days per week · periodized across 12 weeks
  • Nutrition framework and tracking sheets
  • Check-in points at weeks 4, 8, and 12
$49Get it
Intermediate · 8 weeks

Glute & Lower Body Specialization

Eight focused weeks on glute strength, shape, and hip power. Two dedicated lower-body days, accessory work that targets what it claims to, and a deload built in.

  • 4 days per week · gym or full home setup
  • Weekly progression with a planned deload
  • Equipment substitutions throughout
$39Get it
Home · 8 weeks

Dumbbells Only

No rack, no machines, no excuses. A complete strength program that needs one pair of adjustable dumbbells and a corner of a room.

  • 4 days per week · 30–45 minutes
  • Minimal equipment — dumbbells and a bench
  • Scales up as you get stronger
$29Get it
Athlete · 12 weeks

Youth Athlete Off-Season

For high school and club athletes in the off-season. Speed, power, and injury prevention — written from decades coaching hockey, baseball, and field sport athletes through their strength years.

  • 4 days per week · 12-week periodized plan
  • Speed, plyometric, and lift progressions
  • Testing protocol at weeks 1, 6, and 12
$49Get it
Busy schedule · 8 weeks

The 45-Minute Program

Strength and conditioning for people with jobs and kids. Everything fits in 45 minutes including warm-up, three or four days a week, with no wasted movement.

  • 3–4 days per week · 45 minutes, in and out
  • Supersets and density work to save time
  • Travel-week backup sessions included
$35Get it

Coaching

Program + Call

$129
One-time
  • Any program above, matched to your goal
  • 45-minute video call to set it up
  • Form review on your main lifts
  • Two weeks of email follow-up
Enquire

Online Coaching

$199/mo
Month to month
  • Fully custom programming, updated monthly
  • Habit-based nutrition coaching
  • Weekly check-ins and form review
  • Direct message access during the week
Apply now

Nutrition Coaching

$99/mo
Month to month
  • Habit-based coaching — one change at a time
  • Nutrition education, not a rigid meal plan
  • Weekly check-ins and adjustments
  • Works alongside any training you’re doing
Enquire

Local to Marlton?

Nothing beats a coach watching you move. If you can get to Crispin Square, train in person — our trainers build fully custom programming and every one runs their own practice here.

Free

Not ready yet? Get the free starter guide.

Drop your email and we’ll send you a free training guide, plus first look when new programs and challenges launch. Unsubscribe any time.

Please enter a valid email.

Check your inbox — we’ll be in touch shortly.

Programs are delivered as instant downloads after checkout. All programming and nutrition coaching is general fitness and wellness guidance — it is not medical or clinical nutrition advice, and it isn’t a substitute for care from your doctor or a registered dietitian. If you’re managing an injury, a health condition, are pregnant or nursing, or have a history of disordered eating, please speak with your physician before starting.

Partners

Our Affiliates

Businesses we know, trust, and send our own members to. Training is one piece — these are the people we partner with for the rest.

Nutrition & Prepared Meals

Project LeanNation Marlton

Right across the parking lot from us in Crispin Square. Chef-crafted, ready-to-eat meals built around your goals, plus a protein shake bar, InBody body composition scans, and one-on-one nutrition coaching. If training is the work, this is the fuel — and you can walk there from our front door.

  • Ready-to-eat meals · weekly or bi-weekly plans
  • Protein shake bar and grab-and-go
  • InBody scans and nutrition consultations
  • No contracts, no sign-up fees
230 N Maple Ave, Unit A-11 · Marlton, NJ 08053 Mon–Fri 10–6 · Sat 9–3 · Sun 10–3
Visit their site (856) 266-8250 Instagram
Pest Control

Stephen’s Exterminating, LLC

A small, family-operated South Jersey business that’s been protecting homes since 2000 — owner Stephen R. Scian has been in the industry since 1984. Licensed and fully insured, free estimates, and no contracts required. They handle residential and commercial properties, and they use non-repellent and green products that are safe around family and pets.

  • Termites, ticks, ants, spiders, roaches, bees and wasps
  • Rodent control — mice, rats, moles and voles
  • Certified Sentricon® termite baiting specialists
  • Free estimates · no contracts · licensed #97672A
430 Commerce Ln, Ste D1 · West Berlin, NJ 08091 Mon–Fri 9:00 AM – 5:00 PM
Visit their site (856) 983-7707 Email
Chiropractic & Recovery

Freedom Chiropractic

Dr. Devon Coughlin and team have served Mt. Laurel, Marlton, Medford and the surrounding communities since 2010. They work on disc bulges and herniations, headaches, and back, neck, shoulder and knee pain — combining chiropractic care with SoftWave therapy and current diagnostic technology in what they call the Freedom Protocol. A non-surgical, non-pharmaceutical approach, and a natural fit alongside training.

  • Back, neck, shoulder and knee pain
  • Disc bulges, herniations and sciatica
  • Headaches and migraines
  • SoftWave therapy · serving South Jersey since 2010
4516 Church Rd E · Mt. Laurel, NJ 08054 Dr. Devon Coughlin, DC · Dr. Cam Petit, DC
Visit their site (856) 552-0570

Want to partner with The Firm?

We work with local businesses whose services complement training — nutrition, recovery, physical therapy, sports medicine, and more. If that sounds like you, let’s talk.

Legal

Privacy Policy & Terms

Plain English, no lawyer-speak. Last updated July 2026.

Who we are

This website is operated by HOFFMOFIT LLC, trading as The Firm Fitness, 230 N Maple Ave, Marlton, NJ 08053. Questions about anything on this page: info@thefirmfitnessmarlton.com or (856) 988-7155.

What we collect

We only collect what you actively give us. If you fill in a form on this site — a class reservation, a founding member application, a trainer space inquiry, a corporate quote request, a contact message, or a newsletter signup — we receive the details you typed into it. Depending on the form, that can include your name, email address, phone number, mailing address, date of birth, and any message you write.

We use a form delivery service (FormSubmit) to pass those submissions to our email inbox. We don’t store them in a database on this website.

Analytics

We use Plausible Analytics to understand how the site is used — which pages get visited, which tools get opened, and where visitors come from. Plausible does not use cookies, does not collect personal information, and does not track you across other websites. All data is aggregated and anonymous; we cannot identify an individual visitor from it.

The fitness calculators

Everything you type into our BMR, macro, body fat, 1RM, plate, warm-up, water, and timer tools is processed entirely in your own browser. Those numbers are never sent to us or to anyone else. To save you retyping, your entries are stored locally on your own device — and only there. You can erase them at any time with the “Clear my saved inputs” button on the Fitness Tools page, or by clearing your browser data. If you use the “Copy my numbers” button, the results go to your device’s clipboard and nowhere else.

Third-party services

Some parts of this site are provided by other companies, and their own privacy policies apply when you use them:

  • Gymdesk — our membership, booking, and payment system. Signing up or logging in takes you to their platform.
  • Google Maps — the map on our contact page.
  • LightWidget — displays our Instagram feed.
  • Google Fonts — supplies the typefaces used on this site.

How we use your information

To reply to you, to process a membership or class reservation, and — if you signed up for it — to send you occasional news about the gym. That’s it. We do not sell, rent, or trade your information to anyone, and we don’t send your details to advertisers.

Email you receive from us

We only send marketing email to people who asked for it. Every one of those emails includes a way to unsubscribe, and we’ll action it promptly. You’ll still receive replies to messages you send us and any communication needed to run your membership.

Your choices

You can ask us at any time to tell you what information we hold about you, correct it, or delete it. Email info@thefirmfitnessmarlton.com and we’ll take care of it. If your membership records are held in Gymdesk, we may need to action the request there too.

Children

This website isn’t directed at children under 13, and we don’t knowingly collect information from them. Members under 18 are welcome at The Firm, but a parent or guardian must be present to sign the membership agreement and waiver at sign-up — including for day passes and the free trial. If you believe a child has submitted information through this site, contact us and we’ll remove it.

Security

This site is served over an encrypted connection (HTTPS). Payments are handled entirely by Gymdesk and their payment processor — we never see or store your card details.

Terms of use

You’re welcome to use this site and its tools for your own personal use. Please don’t copy our content, photographs, or branding for commercial purposes without asking first.

About the fitness tools and programs: the calculators, training programs, and any nutrition guidance on this site are general fitness and wellness information. They are not medical advice, clinical nutrition advice, or a substitute for care from your doctor or a registered dietitian. Estimates from the calculators carry real margins of error and are starting points, not prescriptions. If you’re managing an injury or health condition, are pregnant or nursing, or have a history of disordered eating, please speak with your physician before acting on anything here. You use this information at your own risk.

Trainers: personal trainers at The Firm are independent professionals who run their own businesses under our roof. They set their own rates, bill their clients directly, and are responsible for their own services and programming.

Accuracy: we work to keep prices, schedules, and hours current, but they can change. Please confirm anything important with the front desk before relying on it.

Changes to this page

If we update how we handle your information, we’ll revise this page and change the date at the top.

What’s Happening

News & Updates

New classes, member events, and everything coming up at The Firm.

New Classes Posted August 1, 2026 · classes officially begin September 14

Unlimited Large Group Classes Are Coming to Apex

Apex Studio is launching large group classes led by Keiran, Danielle, and Brandon — high energy, full room, and programmed like personal training. Here’s everything you need to know.

Class schedule

Classes officially begin Monday, September 14.

When classes run Monday–Thursday — two classes daily Friday — one class Saturday — one class

Founding member rate — $79.99 per month

Our founding member rate is $79.99 a month, and it covers unlimited large group classes plus a full gym membership. This rate is available until September 30 or to the first 50 members, whichever comes first — after that, membership is $99.99 a month.

Prefer to buy classes as you go?

Class packs are available if a monthly membership isn’t the right fit:

5 classes$25 per class
10 classes$25 per class
15 classes$20 per classBest value
Member Event Ongoing · book any time

Free SoftWave Therapy at The Firm with Freedom Chiropractic

Dr. Cam Petit of Freedom Chiropractic of Mt. Laurel is coming to The Firm to offer free SoftWave therapy sessions to our members.

SoftWave is a non-invasive therapy device used for pain and recovery. Freedom Chiropractic uses it for back and neck pain, plantar fasciitis, shin splints, stress fractures, hamstring pain, and shoulder, elbow and knee pain — which covers most of what nags a lifter or a runner.

No cost, no obligation. Bring your questions and Dr. Petit will walk you through whether it’s worth exploring.

WhereThe Firm Fitness · 230 N Maple Ave, Marlton
CostFree for members
Date & timeTo be announced — ask at the front desk or watch our Instagram
Follow for the date
Freedom Chiropractic services brochure — chiropractic care, spinal decompression and SoftWave therapy
Freedom Chiropractic of Mt. Laurel · Dr. Devon Coughlin, DC & Dr. Cam Petit, DC · (856) 552-0570 · 4516 Church Rd, Mt. Laurel

Don’t miss an update

Class times, event dates, and founding offers go out to our list first — and get posted to Instagram as they happen.

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